Social media has revolutionized nearly every aspect of modern life, including beauty standards for women. In the past, beauty was narrowly defined, with pop culture and advertising dictating a single standard. However, social media platforms like Instagram, TikTok, and YouTube have diversified beauty standards like never before. Creators of all sizes, shapes, and colors are now represented, reshaping the way people view their own bodies. For the first time, audiences see representation beyond size 0 models in mainstream media.
Plus is the New Average
Interestingly, as American women embrace body positivity and size inclusivity, research shows that they are also getting bigger than before. A study in the International Journal of Fashion Design, Technology and Education reveals that the term “average” has been redefined. Contrary to popular assumptions, the study suggests that the average American woman’s clothing size is larger than anticipated.
The study found that the average American woman wears between a misses size 16 to 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the last two decades. This information is valuable for industry and consumers alike. Knowing the true average size can help many women with their self-image. It is important for the apparel industry to acknowledge these numbers and ensure that clothing is available in style and measurements that fit well for all women.
Why Are American Women Getting Bigger?
Statistics indicate that the average American woman is now larger than in previous decades. Sedentary jobs, higher calorie consumption, and the availability of processed foods are major contributors to this trend. Additionally, larger bodies are becoming more accepted and celebrated, reducing societal pressure to diet obsessively. Genetics and environmental factors, such as stress and access to healthful foods, also play a role in shaping body sizes.
Not Just a Cosmetic Concern
While social media has brought many positives, it also has a darker side when it comes to rising obesity rates. The World Health Organization reports that obesity rates have doubled since 1990, partly due to the influence of social media. Unhealthy habits and sedentary behavior promoted on social media contribute to weight gain. It’s important to remember that obesity isn’t just a cosmetic concern. It’s a medical problem that increases the risk of many diseases and health problems, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain cancers.
Ultimately, beauty should not be about fitting into a mold but embracing individuality. Social media amplifies this message, and if used mindfully, it can continue to redefine beauty standards in empowering ways.
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