Former President Barack Obama is teaming up with Vice President Kamala Harris on the campaign trail, giving her a much-needed boost as the election enters its final phase. This collaboration brings together a heavyweight Democrat who has a strong track record in grassroots outreach and digital campaigning.
On October 10, Obama will kick off his campaign support in Pittsburgh, Pennsylvania, with more trips and rallies in battleground states to be announced soon. According to Hannah Hankins, communication director at the Office of President Barack Obama, Obama will continue to hold rallies until Election Day.
By joining Harris on the campaign trail, Obama aims to reignite the spirit of the memorable 2008 campaign, which captured the hearts and minds of voters. The campaign back then was all about engaging in real conversations with friends and neighbors, even if it meant taking a social risk. Obama’s strategy involved mobilizing local teams of dedicated supporters who played a crucial role in the “get out the vote” efforts.
The 2008 Obama campaign was also known for its innovative use of targeting and digital tactics, which have since become standard practices. This approach allowed the campaign to establish personal connections with voters, and these strategies could also be employed by the Harris campaign, enhanced by digital media for effective advertising.
Harris’ campaign has brought on board key figures from the Obama team, including pollsters, speechwriters, aides, strategists, and advisers such as David Plouffe, Stephanie Cutter, and Mitch Stewart.
While there are differences between the two politicians, there is a similar aura of positivity surrounding Harris’ campaign compared to Obama’s 2008 campaign. Harris promotes “a new way forward” with joy and optimism, similar to Obama’s message of hope and change that resonated with voters.
Liz McKenna, an assistant professor at Harvard University and political sociologist, noted that Harris’ campaign already stands apart from the Clinton 2016 and Biden 2020 campaigns in terms of the genuine groundswell of enthusiasm. The Harris campaign also shares other similarities with the 2008 Obama campaign, such as their inclusive mass training events called “Camp Kamala,” which mirrors the “Camp Obama” programs from 2007.
However, due to the shorter duration of Harris’ campaign, “Camp Kamala” focuses on last-minute mobilization tactics, such as phone calls and door knocking. In contrast, “Camp Obama” events took place a year before the election and offered comprehensive training on grassroots organizing and leadership.
The Harris campaign has also made strides in engaging younger audiences through platforms like TikTok and online humor. While President Trump may have a larger social media following, Harris’ efforts have received significant attention since the launch of her campaign in July.
Having endorsed Harris in July and calling her the successor to his movement and coalition, Obama has played a crucial role in her campaign. He has helped raise over $76 million for Harris through fundraising events and content. Eric Schultz, an adviser to Obama, stated that the former president is committed to doing everything he can to help Harris win.
Harris and Obama have a history that dates back two decades. Harris actively supported Obama’s 2008 campaign by canvassing and fundraising before the Iowa caucuses. In return, Obama endorsed Harris during her campaigns for California’s attorney general in 2010 and her Senate bid in 2016.
Harris’ connection with Obama goes back to their early days in politics. In support of Obama’s campaign, Harris knocked on doors and raised funds, demonstrating her dedication to his political agenda as well.
As the campaign intensifies, Harris can certainly benefit from Obama’s expertise and support, adding more strength to her quest for victory.
